Create your Meta app
A Meta app is the container that links your business, Instagram account, webhooks, and permissions. Create it once, then continue with webhook + token setup.
Key concepts
Meta app
The configuration container in Meta Developers that owns your webhook setup and API permissions.
Business & asset ownership
Your app, system user, and Instagram account should belong to the same Meta Business to avoid permission surprises.
Development vs Live mode
In development mode, only admins/testers can trigger events. Go Live (and complete reviews if required) for production.
Before you start
- You have an Instagram Professional account (Business/Creator) that can receive DMs.
- You have access to Meta Business settings and Meta Developers for the same business.
- You can log into AI Bucket as a Workspace admin to view webhook info and create the bot.
Create the app in Meta Developers
Go to https://developers.facebook.com/
- In Meta Developers, create a new app for your business and complete basic details.
- Add the required Instagram/Messaging products for your use case (Instagram Messaging + Webhooks).
- Make sure the app is associated with the correct business and has access to your Instagram account.
Before moving on, confirm
- The app is under the correct business.
- Required Instagram messaging + webhook products are added (or the equivalent in your setup).
- You can connect the intended Instagram Professional account.